A resume is absolutely essential to your job search. It is in effect your calling card, which highlights your achievements and tells a prospective employer that you are the right person for the job.
In writing your resume you need to constantly keep asking yourself the question, “Am I selling myself in the most effective way for this position?” You are the product, and the employer is the buyer. Your resume must interest the employer in what you have to offer--namely, your skills, knowledge, and experience. Why should the employer invest time and money in you? What do you have to offer that is unique?
Thus the presentation and tone of the résumé will change depending on the nature and type of employer that you are aiming for.
Resume Checklist